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7,000+ Visitors
400+ Exhibitors
6 Exhibition Halls
24th – 26th November 2026, Landmark Centre, Lagos, Nigeria
Beauty East Africa brings international beauty and cosmetics suppliers face to face with the importers, distributors, wholesalers, retailers and salon owners who decide which brands reach shelves across East Africa, including Kenya, Uganda, Tanzania, Rwanda and Ethiopia.
Sources: Euromonitor (2025 retail sales and annual value growth); World Bank WITS / UN Comtrade (2023–2024 trade data). Selected skincare and beauty trade figures cover HS 330499; haircare imports cover HS 3305. Retail market value converted at $1 = KSh129.65 (5 October 2026).
Imports of beauty products into Kenya are rising, and the businesses that supply East Africa's stores and salons want new international ranges. Exhibiting puts your skincare, cosmetics, fragrance, haircare or professional equipment in front of the people who make those buying decisions, so you can discuss orders and build the partnerships that take your products into new markets.
New buyers. New markets.New business opportunities.
Join 150+ exhibitors and meet 3,500+ trade visitors, including 100+ VIP hosted buyers, at a dedicated beauty and cosmetics exhibition in Nairobi.
Connect with buyers from Nairobi's Dubois Road, one of the city's established beauty wholesale and distribution hubs, alongside importers, distributors and retailers from Uganda, Tanzania, Rwanda, Ethiopia and other regional markets, all in one place.
Present your range and discuss partnerships with businesses that can introduce your products to new markets.
Buyers trust what they can try. Demonstrate your products in person and show what sets your brand apart.
Talk pricing, order quantities and supply terms with potential customers and partners.
Hear directly from the region's beauty trade about product demand, customer preferences and supplier requirements.
An excellent event for us. We met many quality visitors, received strong business intent and truly appreciated the professional event management. It is a great event for brands looking to expand in the African market.
We connected with industry leaders, potential clients and peers while uncovering valuable new business and partnership opportunities. A truly rewarding experience that anyone focused on growing their business shouldn't miss.
BtoB Events, the team behind Beauty West Africa in Lagos, is bringing its beauty exhibition experience to Nairobi.
Beauty East Africa will provide a dedicated platform for international suppliers to showcase their products and connect with the region's beauty trade.
We made great contacts that will undoubtedly contribute to the growth and success of our business for years to come!
Get in touch to discuss stand options, exhibiting packages and how Beauty East Africa can support your plans for the region.
15 - 17 February 2028 · Sarit Expo Centre, Nairobi, Kenya
Portfolio Manager - Beauty
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